STEVE POTTS BICYCLES
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Steve Potts
Steve grew up at the base of Mount Tamalpais where his love of bicycles started at a very young age. As a kid, he would explore that mountain as if he were discovering the Wild West for the first time. The feeling of freedom that bicycles brought him would forever shape his future. This passion extended into his high school machine shop where he rebuilt old broken down bikes that he bought at the local junkyard.

​In 1980, he and his friend Joe Breeze took their bicycles to New Zealand and rode around both islands. It was that trip that convinced him that building bikes was going to be his full-time vocation. When Steve returned home, he sold everything that he owned, bought a lathe and mill, and began building bikes from scratch.

​In 1982, Steve started Wilderness Trail Bikes with his friends Charlie Cunningham and Mark Slate. It was their love of bicycles that turned into a wonderful friendship and business of building bicycles and components.

In 2000, Steve left WTB to be closer to his two sons. For Steve, family has always been most important to him. He brought all of his tools back to his home-shop where he has been building custom bicycles ever since. Today, Steve’s home-shop is located in the beautiful small town of Etna, California and his passion for building the best bikes and components has only grown over the years.

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Steve riding his bicycle around both islands in New Zealand
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Steve in his early days of bike building
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Steve always shared his passion for bicycles with his kids
Steve Potts Bicycles
504 MAIN ST.
ETNA, CA 96027

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  • OUR STORY
  • SHOP
    • Mountain Type II R Fork
    • Gravel/Road Mini Type II R Fork
    • Ti Siskiyou Bars
    • Ti Stem
    • Ti Seatpost
    • Ti Mountain Bars
    • Steve Potts Tee Shirt
    • Steve Potts Hat
    • Water Bottle
  • CUSTOM FRAMES
  • CONTACT